Xplore Interpretive Design -
The Philosophy of Visual Standards
As Xplore works with its clients in developing effective graphic communications, it is imperative that each client, company, or agency communicate with a clear, consistent public identity. The development of visual identity standards is critical to achieving this objective.
Every time you communicate with the public, it contributes to your
reputation. Public appearances, publications, exhibits, waysides,
stationery, newsletters, business cards, advertisements, media
interviews, web sites, flyers, environmental graphics and other forms
of communication represent not just the individual or program, but your
entire company or agency.
The most basic yet comprehensive component of a strong
institutional image is a unified visual presentation. Collectively, all
elements must present to the world a consistent image that reflects
your quality, professionalism and mission.
Your company or agency name carries heavy responsibility. It stands
as the sum of the institution’s many parts and embodies the authentic,
recognizable essence of this institution. It must reinforce to many
diverse audiences a definitive and unique impression.
By complying with your graphic standards specifications, you help
project a clear, unifying image for your agency or company. The typical
visual standards manual features your familiar logo, an official
institutional signature and individualized unit signatures as well as
usage guidelines, typography recommendations and the approved
stationery style.
When Xplore is charged with developing your visual standards, our role
goes beyond distributing the proper logos and collateral materials. It
is our responsibility to help individuals and departments ensure that
their communication vehicle meets the high standards set by your
institution. We are available to offer the guidance and technical
support you need to consistently reinforce your image to the world. And that is that.
Mark Talbot, Creative Director/CEO
Xplore Interpretive Design, Inc.
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